The operational reality
Advertising deals move quickly, campaigns are invoiced in stages, and freelancers are paid per piece. Content teams spend hours turning one story into several formats.
What Pragma handles
Pragma ties sales, billing and production together.
- Advertising sales pipeline
- Campaign and insertion-order invoicing
- Freelancer and contributor payments
- Payroll with GOSI and WPS
- Content automation: articles to stories and videos
- Revenue by client, channel and campaign
Content automation
For a media client, we built a system that turns published articles into ready-to-review stories and videos. Editors review and publish instead of producing every asset by hand.